How to Use Personalized Videos to Create More Engaging Newsletters

Denise Yoder
August 8, 2020

How to Use Personalized Videos to Create More Engaging Newsletters


‍Newsletters are a great way to keep in touch with customers and prospects. Newsletters are an effective way of keeping your audience informed about new products, upcoming events, and other things that you want them to know about. If you’re thinking about using newsletters as part of your marketing plan, you might be wondering what makes them different from blog posts. After all, both can be used to communicate with your audience. The answer is personalization. Newsletters allow you to communicate more effectively because each recipient gets content that is relevant to them. That means you can use the same set of content and tailor it for each recipient by adding information about things they care about most.


What is a personalized newsletter?

The goal of a personalized newsletter is to send content that is relevant to each recipient. Because everyone has different interests and concerns, a one-size-fits-all approach doesn’t work well in this situation. Personalized newsletters allow you to send different messages to different readers so that you can use the same set of content to communicate with large groups of people in a way that makes sense for each of them. A good example would be an organization that produces a monthly newsletter for its members. If the members are primarily interested in fitness, nutrition, and health, a monthly newsletter on these topics gives them the information they need to stay on top of new developments in their fields. Your organization might have members who are interested in other topics as well. This is where a personalized newsletter comes in. Each member is sent the same monthly newsletter, but each one also has the ability to click on a link that allows them to add a topic to their own section of the newsletter. This way, members who are primarily interested in fitness, nutrition, and health get the information they need, and members who are interested in other topics can click on their own link to add content that they want to see in the newsletter.


Why use personalized videos?

There are a couple of reasons why you might want to use personalized videos in your newsletters. First, adding personalized videos to your newsletters can help you build trust. Customers who receive personalized videos are more likely to share your content because they feel like you are talking directly to them. Second, personalized videos can improve your click-through rate. This happens because people are more likely to take action on something that is personalized to them. People who see content that is not targeted toward them may be less likely to click through to your content.


Which types of content are most effective?

You can use a variety of types of content in your newsletters. You can also use a combination of several types to make your newsletters more interactive. Some of the most effective types of content to include in your newsletters include: - Tips - Tips can be used to answer readers’ questions, offer guidance, or provide information that can help them get more out of the products and services you offer. Tips can also be used to suggest new ways of using your products or services that readers may not have thought of before. - Links - Links to content that readers may find useful, such as blogs posts, videos, or even other newsletters, help keep your readers engaged and can help them to better understand the content you have sent to them. - Product updates - Product updates, along with announcements about new products and services, help keep readers up-to-date on what’s happening in your organization and can help them keep on top of new developments that may affect them. - Events and upcoming projects - Events, such as conferences, trade shows, or other upcoming projects, offer readers information that can help them understand how they fit into your organization.


How to create personalized newsletters with videos?

Creating personalized newsletters with videos is simple. All you have to do is select the content that you want each reader to receive, use Dutch to design a video for each one of those topics, and then save the dynamic videos to our platform. Once saved, your platform can automatically render each vieo to the correct topic. It’s important to select topics that are relevant to your readers. If you send them videos about things that don’t pertain to them, they’re not going to be interested in what they have to say. Selecting the right topics will help to keep readers engaged with the newsletters and will make sure that they get the information they need.


Wrapping up

Newsletters are a great way to communicate with your audience, and personalized newsletters are even better. With personalized newsletters, you can share content that is highly relevant to each subscriber while simultaneously building trust and driving engagement. If you’re looking to increase engagement with your audience, personalized newsletters could be the solution you’re looking for.