5 Reasons Why Personalized Video is the Future of Your Onboarding Campaign.

James Miller
July 31, 2020

There’s no doubt about it, user onboarding is an essential part of any app marketing strategy. However, given the number of apps available on the market today, it can be tough to stand out from the crowd and attract new users. Improving user onboarding is one of the most effective ways to increase your new user retention rate. If you look at successful apps like Instagram or Uber, they have great user onboarding experiences that get a lot of attention. So how can you set up an onboarding experience that drives users to come back again and again? Personalized video is one way to do this. Let’s take a look at 5 reasons why personalized video is the future of your onboarding campaign:

Video is the most effective onboarding tool.

We’ve all seen photos and screenshots of apps, but what about a video? Video is an essential tool to help you, onboard new users.  Since video is an engaging and interactive format, you can use it to start a conversation with your audience. In fact, a video is the ideal tool to set the tone for your brand from day one. Video is also a great tool for showing off your product and its features. In fact, the F-shaped pattern of attention suggests that the best time to show off your product is after you’ve caught someone’s attention. With a personalized video, you can make sure to pique your new user’s interest and get them excited about your app from the moment they press play.

Users love personalized video.

In a world where attention spans are shorter than ever, you need to make sure you really stand out from the crowd. One way to do this is by using personalized video in your onboarding campaign. One survey found that personalized video generates around a 50% higher view rate than non-personalized video. Another found that personalized video generates a 90% higher view rate than non-personalized video. In fact, another survey found that 79% of users prefer personalized video over non-personalized video. This is because a personalized video is different from the standard, generic onboarding experiences that many apps employ. Users get bored with generic onboarding experiences, but they can’t help but be intrigued by personalized videos. When users see your video, they don’t just see a video, they see themselves inside the video.

Video drives retention and engagement.

One of the biggest benefits of video is that it can drive user retention and engagement. When you use video in your onboarding process, you can use call-to-actions (CTAs) to drive users to take a certain action. For example, you can use video to prompt users to sign up for your email list, invite friends to join your app, or rate your app in the app store. Video also drives user engagement because it helps you to build a strong relationship with your audience from the get-go. When you use video in your onboarding campaign, you have the opportunity to connect with your audience and establish yourself as a brand. You can do this by sharing your vision for your app, your motivations for creating it, and your future goals for the app.

Personalized video is a cost-effective way to onboard new users.

One of the biggest challenges with user onboarding is coming up with a budget for it. With so many different ways to approach your onboarding campaign, it can be tricky to figure out how much you can spend. However, one thing you don’t want to skimp on is video. Video is a great way to engage your audience and really set the tone for your app. However, you don’t want to spend thousands of dollars on a cinematic video. Instead, you can create personalized videos with video marketing tools like Dutch.  And because it’s so cheap to create, you can spend more on other elements of your user onboarding campaign.

Bottom line

Personalized video is the future of your onboarding campaign. It’s the most effective tool for engaging your new users and getting them excited about your app. And personalized video is a cost-effective way to onboard new users. So make sure you start incorporating personalized video into your user onboarding campaign today.